A Graphic Technique for Defining the Relationship Between Customer Desires

question 37

Multiple Choice

A graphic technique for defining the relationship between customer desires and product (or service) is:

• A) product lifecycle management.
• B) the house of quality.
• C) the moment of truth.
• D) the assembly drawing.
• E) modular design.

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Definitions:

Obedience

The act of following orders or instructions from an authority figure, or conforming to rules or laws.

Solomon Asch

A psychologist best known for his research on social conformity.

Leon Festinger

A social psychologist known for his theory of cognitive dissonance, which describes the discomfort felt by an individual when holding contradictory beliefs or values.

Verbal Prompts

Instructions or cues delivered through speech that are designed to encourage or induce someone to take a desired action.