Brainstorming Is

question 11

Multiple Choice

Brainstorming is:

• A)a process for generating ideas.
• B)used mainly when group members cannot agree on a solution.
• C)a technique that tends to restrict independent thinking.
• D)used to build group cohesiveness.

---

Definitions:

Trading Up

A strategy where a business encourages customers to purchase higher-priced items, upgrades, or add-ons.

Trading Down

Opting for cheaper or lower-quality products or services, often as a result of economic constraints or budget considerations.

Repositioning

The strategy of changing the marketing mix for a product or brand to target new markets or change the product's image.

Product Life Cycle Shapes

The visual representation of the stages a product goes through from its introduction to the market until its decline, typically shown as a graph.