In Addition to Purchasing Costs,the Decision on Whether to Invest

question 8

Multiple Choice

In addition to purchasing costs,the decision on whether to invest in new technology should consider

• A)Annual operating savings from the new technology versus the old technology
• B)Enhancements in revenue that may accrue due to better customer service
• C)The timing of a technology upgrade and other replacement decisions
• D)The risk and uncertainty involved in using new technology
• E)All of the above are important factors in technology decisions

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Definitions:

Marketing Strategies

Comprehensive plans formulated to reach marketing goals, such as increasing brand awareness or market share, through a coordinated set of actions involving product, price, place, and promotion.

Four Ps

The Four Ps refer to Product, Price, Place, and Promotion, a marketing mix model that companies use to consider and adjust their marketing strategy and approach to market effectively.

Price

The amount of money that must be paid to acquire a good or service.

Introductory Offer

A promotional strategy involving a temporary low price or additional benefits to attract new customers or introduce a new product.