An Activity Cost Pool

question 64

Multiple Choice

An activity cost pool:

• A) is a combination of a number of activities.
• B) must be made up of activities at the same level.
• C) can only be used at the product level.
• D) is a combination of a number of activities AND must be made up of activities at the same level.

---

Definitions:

Portfolio Analysis

A tool or method used by investors and organizations to assess the potential or performance of a set of investments or business units.

Growth-Market Share Matrix

A strategic tool used by companies to evaluate their product portfolios and decide on actions like investment, divestiture, or growth strategies, based on market growth rates and relative market share.

Product Platform

A set of common designs, components, and technologies that are used as a base to produce a range of products within a portfolio.

Brand Extension

Refers to a strategy where a company uses an existing brand name to launch a product in a different category.