Examlex
For activities on a project's critical path,
Brand Equity
The value derived from consumer perception of a brand name as opposed to generic or store-branded products.
Product Extension
A marketing strategy in which an existing product is introduced to a new market or modified for a new segment, expanding its reach or functionality.
Brand Recognition
The extent to which consumers can identify a brand by its attributes, symbol, or design, without seeing the brand name.
Taco Bell
An American-based chain of fast food restaurants known for its Mexican-inspired menu items such as tacos and burritos.
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