_____________ Is the Characteristic of a Product That Wins the Order

question 28

Multiple Choice

_____________ is the characteristic of a product that wins the order in the marketplace.

• A)Order winners
• B)Order qualifiers
• C)Core competency
• D)Positioning

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Definitions:

Hypothetical Thought

Reasoning that includes propositions and possibilities that may not reflect reality.

Analytic Thought

Thought that results from analysis, such as a systematic ranking of pros and cons, risks and consequences, possibilities and facts. Analytic thought depends on logic and rationality.

Intuitive Thought

Thought that arises from an emotion or a hunch beyond rational explanation, and is influenced by past experiences and cultural assumptions.

Egocentrism

Piaget’s term for children’s tendency to think about the world entirely from their own personal perspective.