Identify the Major Concepts of TQM

question 14

Essay

Identify the major concepts of TQM.

Distinguish the parallel dimensions of selling and their significance.

Understand the importance of need-satisfaction in sales presentations.

Comprehend why and when to omit pricing information from proposals.

Identify strategies for addressing cost concerns in sales presentations.

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Definitions:

Ad Equivalency Value

A metric used to calculate the worth of non-paid media coverage by comparing it to the cost of equivalent paid advertising space or airtime.

Media Multiplexity

The theory that relationships are maintained over multiple forms of media, each adding a layer of complexity and richness to the interaction.

Social Capital

The networks, relationships, and social interactions that provide individuals and communities with value, facilitating cooperation and benefitting collective and individual actions.

Malcolm Gladwell

An author and journalist known for exploring the intricacies of social sciences through his books and writings.