Nike Is the World's Largest Athletic Brand

question 44

Essay

Nike is the world's largest athletic brand. Its innovative and broad product line helps drive sales; however, a large majority of those sales are in the footwear business. Most of Nike's goods are produced overseas in low-cost factories and then imported to the final market. Nike currently has many of the top U.S. athletes under contract (Michael Jordan, Tiger Woods, Dwyane Wade) but international sales are still small in emerging markets. However, many competitors have attempted to copy Nike's business model (high-value branded products manufactured at low-cost), including Adidas and Reebok, while many retailers have attempted to pass on the low-cost pressure of retail consumers. Perform a SWOT analysis for Nike.

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Definitions:

Competing Reactions

Chemical reactions that proceed simultaneously from the same reactants to form different products, often influencing the yield and rates of each other.

Reverse Reaction

A chemical reaction that occurs in the opposite direction of the forward reaction, converting the products back into the original reactants under certain conditions.

Equilibrium Reaction

A reversible chemical reaction where the rate of the forward reaction equals the rate of the backward reaction, resulting in stable concentrations of reactants and products.

Activation Energy Barrier

The minimum amount of energy required to initiate a chemical reaction.