A clothing chain is considering two different locations for a new retail outlet.The organization has identified the four factors listed in the following table as the basis for evaluation,and it has assigned weights as shown.The manager has rated each location on each factor,on a 100-point basis (higher scores are better),as shown under the respective columns for Barclay and Chester.
a.Calculate the composite score for each alternative location.
b.Which site should be chosen?
c.Are you concerned about the sensitivity and subjectivity of this solution? Comment.
Definitions:
Paid-in Capital
Capital received by a company in exchange for shares of stock, exceeding the par or stated value of the shares.
Common Stock
Equity ownership in a corporation, usually with voting rights and dividends.
Face Value
The nominal value of a security stated by the issuer, also known as the “par value.”
Quoted Price
The current price at which an asset or service can be bought or sold on the market.
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