Which of the Following Phrases Best Describes Product Focus

question 95

Multiple Choice

Which of the following phrases best describes product focus?

• A) low volume, high variety
• B) Finished goods are usually made to order.
• C) Processes are designed to perform a wide variety of activities.
• D) high fixed costs, low variable costs
• E) high inventory

Identify the expanded marketing mix (the seven Ps) for services and their significance in services marketing.

Understand the role of relationship marketing and its benefits in the context of service businesses.

Recognize the impact of service branding on consumer perception and the introduction of new services.

Appreciate the intangible nature of services and its implications on pricing and consumer perception of quality.

---

Definitions:

Echoic Memory

A subtype of sensory memory that retains audio information, allowing individuals to recall sounds and words in a precise manner shortly after the sounds are heard.

Iconic Memory

A type of visual sensory memory that retains a perfect image of a visual stimulus for a brief period after it has disappeared.

Parallel Processing

The ability of the brain to simultaneously process incoming stimuli of differing quality, a critical aspect of perception and understanding of the environment.

Effortful Processing

A type of memory encoding that requires attention and conscious effort in order to maintain information in short-term memory or to encode it into long-term memory.