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Philip Crosby is credited with both of these quality catch-phrases: "quality is free" and "zero defects."
Trait
A characteristic way of thinking, feeling, or behaving that is consistent over time and across situations.
Five-Factor Theory
A model in psychology that describes human personality as composed of five broad traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Trait Theories
Theories in psychology that focus on the identification and measurement of specific, consistent personality characteristics.
Unconscious Processes
Mental activities beyond conscious awareness that influence thoughts, feelings, and behaviors.
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