For the Public, the Top Three Factors in Corporate Reputation

question 48

Multiple Choice

For the public, the top three factors in corporate reputation are :

• A) transparent and honest practices, trustworthiness, and high-quality products and services
• B) transparent and honest practices, community philanthropy, and high quality products and services
• C) trustworthiness, high-quality products, and a no-layoff policy
• D) trustworthiness, high-quality products, and a 90-day customer return policy

Identify reasons for the success or failure of social media campaigns.

Understand the significance of Forrester's Social Technographics Model in gauging the usefulness of social media for building customer relationships.

Recognize the diverse microblog user types as defined by the Pew Research Center.

Interpret the role of Forrester's Social Technographics Model in assessing social media as a channel for customer support.

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Definitions:

Federal District Court

A primary court in the United States federal judiciary system handling both criminal and civil matters.

ADR Process

The Alternative Dispute Resolution (ADR) process is a way to solve disputes without litigation, using techniques like mediation, negotiation, or arbitration.

Litigants

Parties involved in a lawsuit, including both the plaintiff (the party bringing the suit) and the defendant (the party being sued).

Submission Agreement

A legal agreement where parties agree to submit a current or future dispute to arbitration, without necessarily specifying the details of the arbitration process.