Matching Key Terms and Definitions

question 43

Multiple Choice

Matching Key Terms and Definitions
-At WeCare International, Susan recently observed that Brian was quickly dismissed for lying to a customer. Susan learned that such behavior is unacceptable.

• A)Integrity
• B)Reinforcement theory
• C)Social learning theory
• D)Pygmalion effect

---

Definitions:

Brand Strategy

A long-term plan for the development of a successful brand in order to achieve specific goals.

Short-Term Plan

A strategy or set of objectives intended to be achieved in a short period, often less than a year.

Guerrilla Marketing

An advertising strategy that uses unconventional, low-cost tactics to promote products or services, often aimed at creating a viral or unexpected effect.

Startups

Entrepreneurial ventures that aim to meet a marketplace need by developing or offering an innovative product, process, or service.