Matching Key Terms and Descriptions (Each Can Be Used More

question 26

Multiple Choice

Matching Key Terms and Descriptions (each can be used more than once)
-Focuses on the results or consequences of the decision or action.

• A)Deontological approach
• B)Teleological (or Consequential) approach
• C)Virtue ethics approach

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Definitions:

Undifferentiated Strategy

A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.