The Central Premise of the Decision-Making Model Developed by Vroom

question 1

Multiple Choice

The central premise of the decision-making model developed by Vroom, Yetton, and Jago is that __________.

• A) decisions should be made in the most cost-efficient manner possible
• B) group Decision-Making is superior to authority or consultative Decision-Making
• C) authority decisions are superior to consultative decisions
• D) consultative decisions are superior to authority decisions
• E) the decision-making method used should always be appropriate to the problem being solved

---

Definitions:

Lifetime Value Perspective

An approach in marketing that focuses on the total revenue or profit a business can expect from a customer over the duration of their relationship.

Customer Retention

The activities and actions companies take to reduce the number of customer defections and to encourage customers to continue using their services or products.

Profitable Marketing Strategy

A plan for marketing products or services that focuses on generating significant profit margins and return on investment.

Cash Cow

A product, service, or business unit that generates significantly more money than it costs to maintain, often providing the funding necessary to support other business activities.