Rodrigo Has Developed a New Technology for Reading Bar Codes

question 63

Multiple Choice

Rodrigo has developed a new technology for reading bar codes in grocery stores. There is no other technology like his, but Rodrigo is not powerful because no one wants to change from the system that they already have. Rodrigo is not able to create dependency because ________.

• A) his product is not scarce
• B) his product is nonsubstitutable
• C) Rodrigo lacks expert power
• D) his product is not important
• E) Rodrigo lacks reward power

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Definitions:

Defence Mechanisms

Unconscious psychological strategies used by individuals to cope with reality and maintain self-image by reducing anxiety arising from unacceptable thoughts or feelings.

Freudian Theory

A psychological theory developed by Sigmund Freud that emphasizes unconscious processes and childhood experiences in shaping personality and behavior.

Denial of Reality

A psychological defense mechanism in which confrontation with a personal problem or with reality is avoided by denying the existence of the problem or reality.

Self-conscious

Experiencing acute awareness of oneself, particularly in social contexts, that can lead to feelings of awkwardness or anxiety.