Give Some Examples of Reporting Feedback That Will Assist in Continuous

question 16

Essay

Give some examples of reporting feedback that will assist in continuous improvement of a service industry company.

Grasp the advantages of personal selling over other promotional methods.

Understand the role and importance of publicity in promotion.

Identify the tools and strategies used in public relations.

Understand the strategic use of promotional elements based on product and market characteristics.

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Definitions:

Merchandiser's Net Income

The profit realized by a merchandising company after subtracting all of its operational expenses and cost of goods sold from its total revenue.

Key Components

Essential parts or elements that make up a larger system or process.

Acid-Test Ratio

A liquidity ratio that measures a company's ability to pay off its current liabilities with quick assets.

Company's Liquidity

The ability of a company to meet its short-term financial obligations by quickly converting assets into cash without significant loss.