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EVA encourages the right kind of behavior from divisions because of its emphasis on
Land Improvements
Enhancements made to a piece of land to increase its value or functionality, such as landscaping, fencing, and adding utilities.
Intangible Assets
Non-physical assets such as patents, copyrights, trademarks, and goodwill.
Trademark
A recognizable sign, design, or expression which identifies products or services of a particular source from those of others, legally registered to claim exclusive rights.
Intangible Assets
Non-physical assets that possess value, such as trademarks, patents, goodwill, and copyrights.
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