The Features and Characteristics Approach

question 13

Multiple Choice

The features and characteristics approach

• A) focuses only on total quality, zero-defects.
• B) recognizes the cost of a product is determined by the rate of flow of the product through the value stream.
• C) recognizes the cost of a product is determined by the amount of labor time required to make the product.
• D) recognizes the cost of a product is determined by the amount of machine hours required to make the product.

Understand the process and importance of conducting market research.

Understand the various methods used by small businesses to gather primary data.

Recognize the primary purpose of marketing research in the business context.

Understand the steps involved in the consumer purchase decision-making process.