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In an oligopoly
Direct Mail
A marketing approach that involves sending advertising materials through the postal service to a targeted list of customers.
Advertising Outlets
The various channels or platforms through which advertisements are delivered to potential customers, such as television, radio, print media, and online platforms.
Niche Media
Channels that are focused and generally used to reach narrow segments, often with unique demographic characteristics or interests.
Mass Media
Diverse media technologies that reach a large audience via mass communication, including broadcasting, publishing, and the internet.
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