Especially for Marketers with New Products or Services, IMC Is

question 70

Multiple Choice

Especially for marketers with new products or services, IMC is needed because

• A) consumers need to know all about the features of new products before making a purchase decision.
• B) consumers are unlikely to buy products they are not aware of.
• C) it is impossible for products to sell themselves through word-of-mouth communication.
• D) pricing decisions cannot be made without IMC.
• E) new products and services need to be integrated into the supply chain value proposition.