Though Advertising Experts Wish It Were True,there Is Not Always

question 64

Multiple Choice

Though advertising experts wish it were true,there is not always a direct link between a particular marketing communication and

• A) supply chain effectiveness.
• B) enhanced decoding processes.
• C) a consumer's purchase.
• D) the level of noise in the IMC channel.
• E) the reach / frequency ratio.

---

Definitions:

Neural Pruning

The process by which extra neurons and synaptic connections are eliminated in order to increase the efficiency of neuronal transmissions.

Absolute Threshold

The minimum intensity of a stimulus that is required for the stimulus to be detected at least 50% of the time.

Just Noticeable Difference Threshold

The minimum difference in intensity between two stimuli required for the difference to be detected at least half the time.

Ultraviolet

A type of electromagnetic radiation with wavelengths shorter than those of visible light but longer than those of X-rays.