The Highest Level of Awareness Occurs When Customers Mention a Specific

question 27

Multiple Choice

The highest level of awareness occurs when customers mention a specific brand name when asked about a product or service. Marketers call this

• A)the primacy effect.
• B)aided recall.
• C)top-of-mind awareness.
• D)category dominance.
• E)elevated awareness.

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Definitions:

Fuel Economy

A measure of how far a vehicle can travel per unit of fuel, generally expressed in miles per gallon (mpg) or liters per 100 kilometers (l/100km).

Suspension Maintenance

The process of inspecting and repairing or replacing the components of a vehicle's suspension system to ensure optimal performance and safety.

Nitrogen Filled Tires

Tires that are inflated with nitrogen instead of air, offering benefits such as less pressure change with temperature variations.

Tire Life

The expected or actual duration of usability of a tire before it needs to be replaced.