Using Prior Sales and Communication Activities to Determine the Present

question 32

Multiple Choice

Using prior sales and communication activities to determine the present communication budget describes which method of IMC budgeting?

• A) reach and frequency
• B) track and decode
• C) objective-and-task
• D) rule-of-thumb
• E) sender-receiver

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Definitions:

Scale and Mix of Operations

Refers to the size, scope, and combination of processes or activities carried out within an organization to produce goods or deliver services.

Differentiation Strategy

Differentiation strategy is a marketing approach in which a company develops and promotes products that distinguish themselves from those of competitors on the basis of attributes like design, quality, or performance.

Competitive Advantage

The unique attributes or circumstances that allow an organization to outperform its competitors, either through lower costs, better quality, or distinctive products or services.

Distinguishing Products

The process of identifying unique characteristics and benefits of products to differentiate them from competitors in the market.