Public Relations Is the Component of IMC That

question 45

Multiple Choice

Public relations is the component of IMC that

• A)supports other promotional efforts by generating free media attention.
• B)has received the greatest increase in spending.
• C)converts mass media advertising into direct marketing.
• D)most effectively uses IMC encoding.
• E)generates the most gross rating points.

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Definitions:

Directive

An authoritative instruction or guideline that directs action or establishes a policy for behavior.

General Direction

A broad outline or course of action that indicates a path forward but lacks specific details.

Position of Influence

A role or status that allows an individual to have an effect on the actions, behavior, or opinions of others.

Transactional Leader

A leadership approach based on transactions or exchanges between leaders and followers, involving rewards for achievements and penalties for failures.