Which of the Following Is the Least Interactive IMC Strategy

question 130

Multiple Choice

Which of the following is the least interactive IMC strategy?

• A) personal selling
• B) mobile marketing
• C) online marketing via social media
• D) direct marketing via catalog
• E) direct marketing via telemarketing

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Definitions:

Belief

An acceptance that something exists or is true, especially without proof, or the mental attitude that something is considered to be true or probable.

Attitude

A mental inclination demonstrated through the assessment of a specific entity with a certain level of preference or aversion.

Prejudice

An unreasonable and unfair negative attitude towards an individual or group based on stereotypes rather than actual experience.

Feasibility Studies

Assessments of the practicality of a proposed plan or project, focusing on such aspects as cost, technology, and time.