List the Steps in the AIDA Model and Explain Why

question 74

Essay

List the steps in the AIDA model and explain why each step is important to marketers.

---

Definitions:

Diagnostic

Related to the identification of the nature or cause of a certain phenomenon, typically involving systematic analysis of symptoms or conditions.

DSM

The Diagnostic and Statistical Manual of Mental Disorders, a standard classification of mental disorders used by mental health professionals.

Axis I Disorder

A classification used in previous versions of the DSM, referring primarily to mental disorders that are acute and typically symptomatic, such as mood disorders and anxiety disorders.

DSM-IV-TR

The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision; a manual published by the American Psychiatric Association that includes all currently recognized mental health disorders.