Aaron Has Designed Innovative Accessories for Hard-Core Bicycling Enthusiasts

question 51

Multiple Choice

Aaron has designed innovative accessories for hard-core bicycling enthusiasts.He knows where and how he will make them,and he needs to turn his attention to the getting the products to the customers.As he chooses retail partners,which of the following is least important in this process?

• A) looking at the channel structure
• B) determining where target customers will expect to find this product
• C) considering characteristics of channel members
• D) encouraging new bicycling enthusiasts
• E) considering distribution intensity

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Definitions:

Strategic Alliance

Strategic alliance is a formal agreement between two or more parties to pursue a set of agreed upon objectives while remaining independent organizations.

Research Consortium

A group or association of institutions or organizations that collaborate together to conduct research on specific areas of interest.

Joint Venture

Two or more organizations form an alliance in the creation of a new organizational entity.

Core Competencies

Essential capabilities or strengths that provide a business with an advantage over competitors.