Regardless of the Objective of an Advertising Campaign, Each Campaign's

question 58

Multiple Choice

Regardless of the objective of an advertising campaign, each campaign's objectives must be

• A)sincere and emotional.
• B)consistent with those of the available media.
• C)either informative or persuasive but not both.
• D)specific and measurable.
• E)designed for use in both a pull and a push strategy.

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Definitions:

Exact Phrase

A specific combination of words in the exact order used for precise search results or matching.

Quotation Marks

Punctuation marks used in pairs in various writing systems to set off direct speech, a quotation, or a phrase.

OneNote

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