__________ Is the Term Used to Describe the Situation When

question 87

Multiple Choice

__________ is the term used to describe the situation when retailers use some combination of stores,catalogs,and the Internet to sell merchandise.

• A) Vertical channel integration
• B) Cross-channel leverage
• C) Horizontal channel integration
• D) Omnichannel retailing
• E) Opportunistic retailing

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Definitions:

Product

A tangible good, an intangible service, or a combination of these.

Equipment

Tools or machinery that are necessary for a particular kind of work or activity, often utilized in various fields such as construction, manufacturing, and medical.

Materials

The physical substances from which objects are made, often used in the context of manufacturing and construction.

Labor

The human effort, both physical and mental, used in the production of goods and services.