For Many Professionals Offering Intangible Services,an Ethical Marketing Dilemma Exists

question 44

Multiple Choice

For many professionals offering intangible services,an ethical marketing dilemma exists.The dilemma centers on

• A) when to advertise versus when to use personal selling.
• B) which media are appropriate for promoting intangible services.
• C) which images create a better impression on consumers.
• D) how to gain clients while retaining an image of professionalism and integrity.
• E) who should be the spokesperson for professionals offering intangible services.

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Definitions:

Percentage Changes

A way to express a change in a variable as a fraction of its original value, often represented as a percent.

Y-axis

The vertical axis in a graph or plot, typically containing the range of values for a variable being measured or observed.

Depict Data

Depicting data involves presenting information in a visual format, such as charts or graphs, to facilitate easier understanding and analysis.

Graphical Excellence

The effective communication of complex data and statistical results through well-designed visual representations for clear and accurate understanding.