When McDonald's Comes Up with a New Drink or Sandwich

question 98

Multiple Choice

When McDonald's comes up with a new drink or sandwich for its restaurants,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

• A) pretesting.
• B) product launch.
• C) test marketing.
• D) product development.
• E) concept testing.

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Definitions:

Civil Rights Act

A landmark piece of federal legislation in the United States that outlaws discrimination based on race, color, religion, sex, or national origin, originally enacted in 1964.

1866

A year significant for multiple historical events, such as the passing of the Civil Rights Act in the United States, establishing rights for African Americans.

Legislative Power

Refers to the authority to make laws and frame public policies.

Executive Power

The authority held by the executive branch of a government, typically vested in a president or prime minister, to enforce laws and manage national affairs.