Examlex
For market penetration pricing to work,the product or service must be perceived as breaking new ground in some way.
Disequilibrium Principle
A concept in developmental psychology suggesting that cognitive growth occurs through processes of assimilation and accommodation, driven by experiences of imbalance or disequilibrium.
Effective Reinforcer
A stimulus that, when presented after a behavior, significantly increases the likelihood of that behavior occurring again in the future.
Cognitive Dissonance
A psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes typically leading to a change in beliefs or behaviors to reduce the discomfort.
Social Learning Theory
A theory that suggests people can learn new behaviors and information through observing others, emphasizing the importance of modeling, imitation, and social reinforcement.
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