In One Test Before Product Launch, Customers Try a Sample

question 114

Multiple Choice

In one test before product launch, customers try a sample product and are then surveyed to understand whether or not they would buy\use the product again. This is known as

• A)premarket testing.
• B)market testing.
• C)alpha testing.
• D)concept testing.
• E)prelaunch testing.

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Definitions:

Radar Equipment

Equipment designed to detect the presence, direction, distance, and speed of objects by using radio waves to bounce off the objects and return data.

Continuous

Refers to a variable or process that can assume an infinite number of values within a given range.

Standard Deviation

A measure that is used to quantify the amount of variation or dispersion of a set of data values.

Binomial Distribution

A probability distribution that summarizes the likelihood that a value will take one of two independent states under a given number of parameters.