Jenna Always Buys Stacy's Brand Pita Chips

question 57

Multiple Choice

Jenna always buys Stacy's brand pita chips.She does not even consider alternatives.Jenna is a __________ customer.

• A) price-sensitive
• B) brand-persuasion-oriented
• C) brand-association-oriented
• D) brand-extension-oriented
• E) brand-loyal

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Definitions:

Negotiable Instrument

A document guaranteeing the payment of a specific amount of money, either on demand or at a set time, which can be transferred to another holder.

Rescission

The legal nullification of a contract, returning all parties involved to their original positions before the contract was made.

Breach of Duty

Failure to meet a standard of care legally owed to someone, resulting in harm or damage.

Negotiation

The process by which parties discuss and arrive at a mutually acceptable agreement.