Which of the Following Statements Regarding Global Segmentation,targeting,and Positioning Is

question 105

Multiple Choice

Which of the following statements regarding global segmentation,targeting,and positioning is true?

• A) Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
• B) Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
• C) When developing a global STP strategy, it is best to define segments by geography alone.
• D) Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
• E) The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.

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Definitions:

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