The Potential Benefits of Brand Extension Do Not Include

question 143

Multiple Choice

The potential benefits of brand extension do not include

• A) allowing the perception of a brand with a quality image to be carried over to the new product.
• B) lowering marketing costs.
• C) boosting sales of the core brand.
• D) spending less on creating brand awareness and associations.
• E) eliminating competition.

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Definitions:

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Victims

Individuals who have suffered harm, injury, or injustice, whether psychologically, physically, or emotionally, due to the actions or negligence of others.

Sexual Harassment

Sexual harassment involves unwanted sexual advances, or obscene remarks or actions, typically in the workplace or academic settings.

Customer Complaints

Expressions of dissatisfaction or grievances from customers about a product or service.