Jake Developed a Toothpaste Using Only Natural Ingredients,and He Has

question 90

Multiple Choice

Jake developed a toothpaste using only natural ingredients,and he has been quite successful selling the product in health food stores and some grocery stores.He has recently developed a toothbrush using bamboo and natural components.Jake is considering a __________,giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.

• A) co-brand
• B) brand extension
• C) premium brand
• D) joint brand
• E) natural brand

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Definitions:

Self-Efficacy

An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.

Self-Concept

Self-Concept is an individual's perception of themselves, encompassing beliefs about one's own abilities, appearance, and personality, and how these beliefs shape one's identity and behavior.

Self-Respect

The regard for one's own well-being and dignity, often manifesting as confidence and pride in oneself.

High Self-Esteem

A positive assessment of one's own worth or abilities; feeling confidently about oneself.