Creating Brand Awareness Is the First Step in Creating Brand

question 10

Essay

Creating brand awareness is the first step in creating brand equity.Political candidates know name recognition is critical to success-particularly for incumbents to get reelected.If you were a marketing adviser to a challenger for the congressional seat in your district,what would you recommend the candidate do to create brand/name awareness?

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Definitions:

Interest Payment

The payment made by a borrower to a lender as a form of compensation for the use of borrowed money.

Investment

The allocation of resources, such as capital, with the expectation of generating an income or profit.

Annual Returns

The percentage gain or loss on an investment over a one-year period.

Stock

Equity investment that represents ownership in a company and entitles the holder to a proportion of its profits.