If a Firm Has Demographic and Purchasing Information About Its

question 26

Multiple Choice

If a firm has demographic and purchasing information about its customers,the firm can use data mining techniques to

• A) understand psychographic motivations.
• B) create marketing mixes based on consumer self-values.
• C) build separate marketing programs for different demographic segments.
• D) determine which syndicated data warehouse services to purchase.
• E) find out which competitors its customers purchase from.

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Definitions:

Social Contract View

A theory that suggests the moral and political obligations of individuals are dependent upon an agreement among them to form the society in which they live.

Implicit Social Rules

Unwritten rules that govern behavior and interactions within a society.

Bluffing

The act of misleading others into believing something that is not true, especially to gain an advantage in negotiations or competitions.

Misrepresenting

The act of presenting information in a way that is false or misleading.