The Owners of Hotels Whose Services Are Produced and Consumed

question 61

Multiple Choice

The owners of hotels whose services are produced and consumed at the same time know that consumers do not have the opportunity to try out their service before purchasing. Many hotels use ________ to overcome the problem of inseparability of services.

• A)promotional discounts
• B)zone of tolerance allowances
• C)perishability gap analysis
• D)point-of-purchase displays
• E)satisfaction guarantees

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Definitions:

Cerebral Cortex

The outer layer of the brain that is responsible for complex cognitive processes, including thought, memory, awareness, and consciousness.

Biological Evolution

The process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth.

Low Base Rate Fallacy

The tendency to ignore the base rate (i.e., the prevalence of an event or characteristic within a given population) when making judgments of probabilities, leading to inaccurate assessments.

Rarely Exercised Option

An option or choice that is available but seldom used or selected by people.