Sally Is in the New Marketing Department of a Midsized

question 94

Multiple Choice

Sally is in the new marketing department of a midsized lawn and garden company.She is working on the first marketing plan the firm has ever used.She has defined the mission and objectives,and she just finished a situation analysis for the firm.The next step is to

• A) develop an advertising plan to promote the upcoming sales.
• B) find marketing interns or hire new staff to help with implementation.
• C) create pro forma financial statements to complete the package.
• D) identify and evaluate opportunities by conducting segmentation, targeting, and positioning analysis.
• E) use the Internet, catalogs, and vendor information to draw up a list of new products.

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Definitions:

Strengths-Based Leadership

A leadership strategy focusing on the identification and maximization of an individual’s strengths, rather than focusing on weaknesses.

External Rewards

Incentives provided from an outside source, such as money or praise, to motivate behavior or acknowledge achievement.

Directive Leadership Style

A leadership approach where the leader gives clear and authoritative directions to subordinates, setting clear standards and expectations.

Satisfied Employee

An employee who experiences contentment and fulfillment from their job, often leading to higher productivity and loyalty to the company.