Segmentation,targeting,and Positioning

question 119

Multiple Choice

Segmentation,targeting,and positioning

• A) are terms that can be used interchangeably in developing marketing plans.
• B) are part of a firm's marketing strategy.
• C) should be done simultaneously so synergies can help streamline the effort.
• D) are part of the marketing plan but bear little direct relationship to the marketing mix.
• E) are optional elements of a marketing plan.

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Definitions:

Social Trap

A situation in which a group of individuals act against their best interests by pursuing short-term gains, leading to a worse situation for all in the long term.

Collective Harm

Damage or injury that affects a group or community rather than an individual.

Self-Interest

Acting in a way that is beneficial to oneself, often driven by personal gain or advantage.

Social Exchange Theory

A viewpoint from social psychology and sociology that describes how social stability and change come about through a process of negotiated trades between different parties.