Social Networking Sites That Compete Directly with Facebook Have a Difficult

question 14

Multiple Choice

Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online résumés, and look for new jobs. What segmentation method is LinkedIn using?

• A)loyalty segmentation
• B)benefit segmentation
• C)psychographic segmentation
• D)geodemographic segmentation
• E)demographic segmentation

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Definitions:

Social Status

The position or rank of a person or group within the societal hierarchy, influenced by factors like wealth, occupation, education, and family background.

Codex Mendoza

An Aztec codex created in the 16th century, containing detailed illustrations and information on the history, politics, and social structures of the Aztec empire.

Founding

The act of establishing something, such as a city, organization, or institution, marking its origin.

Tenochtitlán

The capital of the Aztec empire, founded in 1325, which was located on an island in Lake Texcoco where modern-day Mexico City stands.