Television Advertising Has Recently Expanded to Include "Mini-Ads," Which Are

question 61

Multiple Choice

Television advertising has recently expanded to include "mini-ads," which are short ads lasting 5 to 10 seconds.These ads are most useful in advertising to men,since men are more likely than women to channel surf during commercial breaks.Given this fact,this type of advertising will be more useful to marketers engaged in __________ segmentation.

• A) demographic
• B) psychographic
• C) behavioral
• D) benefits
• E) geographic

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Definitions:

Multiplier Band

The multiplier band is a component on a resistor that indicates the multiplication factor to be applied to the combined value of the first bands to determine the resistor's resistance value.

Silver

A chemical element with the symbol Ag and atomic number 47, known for its conductivity, malleability, and luster.

Color Code

A system where colors are used to represent numbers.

Wire-Wound

A type of resistor or inductor where wire is wound around a core to create a specific electrical resistance or inductance value, often used for precision components.