Baby Boomers Represent a Huge Demographic Segment for Travel Marketers

question 8

Multiple Choice

Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.

• A)geographic
• B)self-concept
• C)psychographic
• D)benefit
• E)behavioral

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Definitions:

Student Norms

Refers to the unwritten rules and expectations that govern behavior within a student community.

Conform

To align one's behavior, beliefs, or standards to those of a group or society, often due to peer pressure or societal norms.

Comply

To act according to a wish, command, or demand, following rules or instructions.

Public Compliance

The act of outwardly agreeing with a group while internally disagreeing, often to fit in or avoid conflict.