Marketers Have Found That __________ Segmentation Is Often More Useful

question 43

Multiple Choice

Marketers have found that __________ segmentation is often more useful for predicting consumer behavior than __________ segmentation.

• A) demographic; psychographic
• B) geographic; geodemographic
• C) psychographic; demographic
• D) demographic; behavioral
• E) demographic; benefit

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Definitions:

Working Capital

The balance sheet accounts associated with day-to-day operating activities. Gross working capital is generally defined as current assets and net working capital as current assets minus current liabilities.

Accounts Receivable

Money owed to a company by its customers for goods or services already delivered but not yet paid for.

Inventory

Represents the goods or materials a business holds for the purpose of resale or production.

Interest Expense

The cost incurred by an entity for borrowed funds, which can include the cost of bonds, loans, or lines of credit.