For a Segmentation Strategy to Be Successful, the Customers in the Segment

question 103

Multiple Choice

For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the firm's marketing mix. In other words, the market segment must be

• A)substantial.
• B)perceptive.
• C)identifiable.
• D)reachable.
• E)responsive.

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Definitions:

Codified

The transformation of laws or regulations into a systematic code.

Criminal Charges

Formal accusations made by a governmental authority asserting that an individual has committed a crime.

Arrested

The act of detaining a person in legal custody, typically following suspicion of their involvement in criminal activity.

People

Human beings collectively, often referred to in the context of social, legal, or demographic discussions.