Which of the Following Defines a Value Proposition

question 108

Multiple Choice

Which of the following defines a value proposition?

• A) the unique value that a product or service provides to customers
• B) a special discount offer dropping the price
• C) an advertisement that talks about value
• D) a display of the position of products or brands in the consumer's mind
• E) the one feature that will prompt a customer to buy the product

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Definitions:

Proactive Interference

The tendency for older or previously learned material to impede the recall of newer material.

Serial Reproduction

A method of studying memory where information is passed and reproduced through a chain of individuals.

Recency Effect

The phenomenon where people tend to remember the last items in a series best, often observed in studies of memory and information recall.

Primacy Effect

The tendency to remember information presented at the beginning of a list better than information at the middle or end.