Let's Dish Is a Meal-Preparation Service Operating in Three States

question 101

Multiple Choice

Let's Dish is a meal-preparation service operating in three states.Customers visit a Let's Dish store to select and partially prepare their meals,which are then packaged for the freezer.At home,the customer can pull a meal out of the freezer and warm it in the oven or microwave.If Let's Dish wanted to expand into new areas of the United States,what segmentation method would probably be most useful in choosing new locations?

• A) loyalty segmentation
• B) benefit segmentation
• C) psychographic segmentation
• D) geodemographic segmentation
• E) demographic segmentation

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Definitions:

Accounting Periods

Specific spans of time for which financial reports are prepared, usually quarterly or annually.

Prepaid Expense

Expenses paid in advance and recorded as assets before they are used or consumed.

Consumed

Consumed refers to the portion of resources, goods, or services that have been used up in the process of generating revenue.

Accounting Period

A specific period of time covered by financial statements, usually encompassing a fiscal quarter or year.